Demand Generation Manager (Remote) at Smile | Pakistan

ROLE OBJECTIVEThe Demand Generation Manager is responsible for driving pipeline growth for Smiles Enterprise Dental Cover through multi-channel B2B acquisition, ABM, outbound messaging, and targeted campaign execution. This role is deeply hands-on, performance-driven, and central to establishing and scaling Div 5.Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smiles position as a market leader in healthcare accessibility and affordability.AMAZING REASONS TO WORK WITH SMILE100 Remote: Enjoy the flexibility and convenience of working from anywhere.Full-Time Position: Secure a stable and consistent work schedule.Similar Time Zone: Work seamlessly with a team in a compatible time zone.Established Company: Join a nearly 20-year-old successful growing organisation.National Presence: Be part of a national Australian company.Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.Top-Tier Leadership Team: Collaborate with ‘A’ leadership and ‘A’ players, including a successful Australian/Canadian Founder CEO and a successful Silicon Valley CMO.Excellent Culture: Thrive in a positive, supportive work environment with a long-serving team.Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.High-Impact Role: Shape the companys brand identity, customer journey, and digital growth strategy.Key ResponsibilitiesDemand Generation (Core)Execute LinkedIn Ads, outreach, retargeting, email flowsBuild and optimise ABM programsTest multi-channel acquisition tacticsImprove conversion from Lead MQL SQLReport on pipeline performance and CAC/CPL trendsOutbound ProspectingConduct personalised outreach to HR/People Culture leadersValidate messaging, warm accountsSupport AU-based outbound when/if hiredSales EnablementProvide messaging guidance, ICP insightsCollaborate on pitch decks, one-pagers, ROI assetsDevelop nurture flows for mid-funnel accelerationChannel Partner SupportAssist with messaging for HR consultants, brokers, wellbeing advisersSupport co-marketing activitiesCollaboration Cross-Functional AlignmentWork closely with Content, Product, and LeadershipAlign demand gen activities with Enterprise GTMShare insights on ICP behaviour and high-performing messagesKEY PERFORMANCE INDICATORSMQL volume and qualitySQL volume and conversion rateFunnel velocityABM engagementOutbound responseCPL, CAC trendsPipeline-generated and revenue-influencedRequirementsExperience36 years in B2B demand generationHands-on execution across LinkedIn Ads, outreach, ABM, CRMExperience generating enterprise pipelineSkillsData-driven optimisationMessage testing ICP understandingStrong communicationCRM automation (scoring, workflows, routing)Nice-to-haveChannel/partner experienceExposure to HR/benefits/enterprise SaaS ROLE OBJECTIVE AMAZING REASONS TO WORK WITH SMILE 100 Remote: Enjoy the flexibility and convenience of working from anywhere.Full-Time Position: Secure a stable and consistent work schedule.Similar Time Zone: Work seamlessly with a team in a compatible time zone.Established Company: Join a nearly 20-year-old successful growing organisation.National Presence: Be part of a national Australian company.Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.Top-Tier Leadership Team: Collaborate with ‘A’ leadership and ‘A’ players, including a successful Australian/Canadian Founder CEO and a successful Silicon Valley CMO.Excellent Culture: Thrive in a positive, supportive work environment with a long-serving team.Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.High-Impact Role: Shape the companys brand identity, customer journey, and digital growth strategy. 100 Remote: Enjoy the flexibility and convenience of working from anywhere.