Performance Marketing Specialist at Nirvana Botanics | La…

Performance Marketing / Paid Media SpecialistRole DescriptionThis isa full-time, on-site role for a Performance Marketing Specialist based in Lahore. The individual will be responsible for designing, implementing, and monitoring performance marketing strategies across digital platforms. Key tasks include managing campaigns, analyzing data to optimize performance, conducting A/B testing, and delivering insights through reports. Additionally, the role requires collaboration with creative and content teams to ensure alignment with brand goals and audience needs.What you’ll doPlan, run, and optimize paid campaigns across Meta (Facebook Instagram), Google, TikTok, and other relevant platformsDeep-dive into data to analyze performance, spot patterns, and improve ROASWork closely with the creative team to suggest, brief, and refine high-performing ad creativesConduct competitor analysis and market research to identify opportunities and gapsContinuously optimize, test, and scale campaigns based on real performance dataWhat we’re looking forStrong understanding of paid digital marketing, with hands-on experience managing and optimizing campaignsAnalytical mindset with a genuine interest in numbers, insights, and experimentationPrior experience collaborating with creatives (designers, video editors, content teams)Comfortable testing new ideas, failing fast, and scaling what works Performance Marketing / Paid Media Specialist Performance Marketing / Paid Media Specialist Role Description Role Description