Senior Executive – SEO at IO DIGITAL | Karachi Division

SummaryWe are seeking a skilled and forward-thinking SEO Expert to lead the evolution of our search strategy from traditional SEO to AI Search Discovery. This role will focus on optimizing visibility not just in SERPs but across AI-powered platforms as well. The ideal candidate must be data-driven, proactive in identifying emerging trends, and experienced in both technical SEO and entity-based optimization strategies.ResponsibilitiesDevelop and implement SEO and AI Search strategies to enhance visibility across search engines and AI-powered discovery platforms.Conduct advanced keyword, entity, and conversational intent research to identify growth opportunities.Optimize website structure, metadata, schema, and content formats for zero-click and AI answer inclusion.Analyze performance data, derive insights, and proactively recommend improvements.Lead search strategy discussions with internal teams and clients, ensuring alignment with overall marketing objectives.Collaborate with content, tech, and SEM teams to drive integrated performance improvements.Support pitch presentations with search insights, trends, and innovation narratives.Stay ahead of industry trends and AI search developments to continuously evolve strategies.RequirementsExperience:2 years of hands-on experience in SEO, with proven success in organic search performance and a strong understanding of the evolving AI search landscape.Skills CompetenciesDeep understanding of search engine algorithms, and AI SEO conceptsProficiency in SEO tools (Google Search Console, GA4, SEMrush, Ahrefs, Moz, etc.)Ability to analyze complex datasets, extract insights, and translate them into strategic actionsStrong understanding of technical SEO, Core Web Vitals, and structured content optimizationExcellent communication and presentation skills to support pitches and client discussionsEducation: Bachelors degree in Marketing, Computer Science, or a related field.OtherPassion for innovation in AI-powered search and proactive in tracking the latest developments.Experience in collaborating with SEM teams to optimize cross-channel performance is a plus. Summary