Branding Strategist (Onsite, Night Shift, Lahore, PKR Sal…

Requirements:24 years of experience in brand strategy, marketing, or positioningBachelors degree in Marketing, Business, Communications, or a related fieldStrong expertise in branding, positioning, and storytellingExperience creating and executing brand strategiesExcellent written and verbal communication skillsAnalytical mindset with creative problem-solving abilitiesExperience working with cross-functional teamsExperience in tech, startup, or multi-brand environmentsUnderstanding of digital marketing, growth, and funnelsExperience working with international marketsFamiliarity with tools like Notion, Figma, or MiroResponsibilities:Define and own brand positioning, messaging, and narrativeDevelop brand voice, tone, and comprehensive brand guidelinesConduct audience, market, and competitor research to inform strategiesTranslate business objectives into strong brand strategiesEnsure brand consistency across websites, apps, social media, and campaignsCollaborate with designers and content teams to execute brand strategySupport rebranding initiatives and product/brand launchesMeasure brand impact and continuously refine strategy