Advertising Virtual Assistant (Media Buying) [573995] at …

About the RoleWere looking for a highly skilledAdvertising Virtual Assistant (Media Buying)who loves data, lives inside ad dashboards, and knows how to profitably scale campaigns. In this role, youll plan, launch, and optimize performance-driven advertising across Meta (Facebook/Instagram), Google, and other digital platforms.Your mission is simple:acquire customers profitably and scale ad spend while maintaining strong ROAS.If youre an analytical thinker with a marketers creativity and a passion for testing, this role is for you.What Youll Be DoingPaid Media ManagementPlan, launch, and manage paid campaigns across:Meta Ads(Facebook Instagram)Google Ads(Search, Performance Max, YouTube, Display)Conduct audience and keyword research to identify high-potential segments.Work closely with our team to brainstorm, develop, and test new ad creatives and copy.Tracking, Analytics OptimizationSet up and maintain accurate tracking using:Google Tag ManagerGoogle AnalyticsConversion events, pixels, tags, UTMsMonitor performance daily and make data-driven optimizations (bids, budgets, audiences, creatives, placements).Run structured A/B tests to continually improve CTR, CPC, CPA, and ROAS.Analyze campaign performance and deliver clear, actionable reports on spend, revenue, and key learnings.Growth CollaborationPartner with the team on landing pages, offers, and funnels to increase conversion rates and customer acquisition.Share insights proactively and contribute ideas for scaling winning campaigns.What Were Looking For24 years of hands-on experiencemanaging paid ads on Meta and/or Google.Proven ability toprofitably acquire customersand meet KPIs (ROAS, CPA, etc.).Strong understanding of performance metrics: CTR, CPC, CPM, CPA, LTV.Comfortable working with data, spreadsheets, and reporting dashboards.Experience with tracking setup and troubleshooting (GTM, pixels, UTMs).Excellent written communication for ad copy notes and performance reporting.Organized, detail-oriented, proactive, and always testing new ideas.Nice-to-HavesExperience witheCommerce / DTC / supplements / health wellnessbrands.Familiarity withShopify, Hyros, Triple Whale, or similar attribution tools.Experience inemail/SMS marketingor basic CRO (landing pages, split tests).Basic design skills (e.g., Canva) to mock up ad concepts quickly. Were looking for a highly skilledAdvertising Virtual Assistant (Media Buying)who loves data, lives inside ad dashboards, and knows how to profitably scale campaigns. In this role, youll plan, launch, and optimize performance-driven advertising across Meta (Facebook/Instagram), Google, and other digital platforms. Advertising Virtual Assistant (Media Buying) Your mission is simple:acquire customers profitably and scale ad spend while maintaining strong ROAS.If youre an analytical thinker with a marketers creativity and a passion for testing, this role is for you. acquire customers profitably and scale ad spend while maintaining strong ROAS.