Assistant Manager Marketing at Shifa International Hospit…

Role DescriptionShifa International Hospitals Limitedis seeking a highly skilledAssistantManager Marketingfor itsnew hospitalatSheikhupura Road, Faisalabadto support the planning and execution of marketing operations, integrated marketing communication (IMC), campaigns, events and performance reporting. The role requires strong coordination skills, data orientation and hands-on execution capability in a healthcare environment.Key ResponsibilitiesPlan, evaluate, implement and continuously improve marketing functions, activities and processes.Maintain log sheets for in-process vendor payments, ensure proper record keeping and follow up with concerned departments.Collect and analyze service-wise and specialty-wise data to monitor departmental KPIs.Liaise and coordinate with MIS and clinical departments to ensure periodic and accurate data updates.Plan and execute Integrated Marketing Communication (IMC) initiatives across digital and direct channels, including web, email, SMS, tele-marketing and direct mail.Maintain weekly, monthly and quarterly activity logs and performance reports.Manage and execute assigned marketing events, including healthcare educational programs and CMEs.Ensure effective event planning by focusing on target audience outreach, branding, logistics, AV support and pre and post event coordination.Develop ongoing marketing content for collaterals such as brochures, flyers and digital platforms in coordination with clinical areas.Contribute to campaign development by finalizing themes, copywriting, design elements and positioning aligned with organizational core values.Coordinate with inhouse and external designers to ensure timely and high-quality execution of creative deliverables.Develop and implement media relations strategies to secure visibility across print, broadcast and online platforms.Coordinate and supervise public relations activities, including press releases, articles and keynote content.Identify and evaluate opportunities for partnerships, sponsorships and advertising to enhance brand visibility.RequirementsBBA / MBA in Marketingor equivalent qualification.68 years of relevant experience, preferably in healthcare, services or corporate marketing.Strong coordination, reporting and vendor management skills.Proficiency in MS Office; familiarity with MIS/CRM systems will be an advantage.Excellent communication, organizational and multitasking abilities. Role Description Role Description Shifa International Hospitals Limitedis seeking a highly skilledAssistantManager Marketingfor itsnew hospitalatSheikhupura Road, Faisalabadto support the planning and execution of marketing operations, integrated marketing communication (IMC), campaigns, events and performance reporting. The role requires strong coordination skills, data orientation and hands-on execution capability in a healthcare environment. Shifa International Hospitals Limited