Head of Brand at Movement Official | Karāchi

Who We AreMovementis more than just a label; we are a lifestyle. We are dedicated to creating apparel that embodies motion, style, and durability. We are looking for a visionary storyteller to take the helm of our brand identity and drive our next phase of growth.The RoleAs theHead of Brand, you will be the guardian of the Movement voice and visual identity. You will bridge the gap between creative vision and market strategy. This is a hands-on leadership role for someone who knows how to build hype, nurture a community, and turn casual browsers into loyal brand advocates.Key ResponsibilitiesBrand Strategy:Define and execute the end-to-end brand strategy, ensuring a consistent voice across all channels (Social, Web, Email, Retail).Campaign Management:Lead the creative direction for product launches, seasonal drops, and digital campaigns from concept to execution.Content Social:Oversee the content calendar and social media presence, managing influencers, collaborations, and community engagement.Visual Identity:Collaborate with designers and photographers to ensure all visual assets align with the Movement aesthetic.Market Analysis:Monitor trends in the fashion/apparel industry and analyze campaign performance to optimize reach and ROI.The RequirementsExperience:Minimum35 years of proven experiencespecifically within thefashion, apparel.Track Record:A portfolio or case studies demonstrating successful brand campaigns or growth strategies you have led.Skill Set:Strong grasp of digital marketing, social media trends (TikTok/Instagram), and visual storytelling.Mindset:A mix of creative flair and data-driven decision-making. You understandwhya customer buys, not justwhatthey buy.Leadership:Experience managing freelancers, creatives, or junior marketing staff is a plus.Why Join Movement?Competitive salary and performance bonuses.Creative autonomy to shape a growing brand.Generous clothing allowance and staff discounts. Who We Are Movementis more than just a label; we are a lifestyle. We are dedicated to creating apparel that embodies motion, style, and durability. We are looking for a visionary storyteller to take the helm of our brand identity and drive our next phase of growth. Movement The Role