Products Lead – Liability at HugoBank | Karāchi

The Product Lead Liabilities will play a pivotal role in shaping HugoBank’s next-generation liability propositions, going beyond traditional deposit products to build digitally-led, value-creating financial experiences. The role will focus on designing innovative product offerings, bundled experiences, and ecosystem-led propositions that deepen engagement, improve financial wellbeing and add to long-term customer lifetime value.The incumbent will lead end-to-end development of scalable, compliant, and customer-centric propositions that strengthen HugoBank’s market positioning and contribute to sustainable business growth.Essential Duties And ResponsibilitiesProduct Proposition StrategyOwn and evolve a dynamic product roadmap that balances innovation, customer value and business goals with regulatory requirementsDevelop a forward-looking product strategy covering deposits, savings, transactional accounts, and value-added propositions across retail and SME segmentsDesign innovative, digitally-led savings and cash-management experiences that drive engagement, stickiness, and long-term customer valueAlign liability strategy with the Bank’s financial inclusion, growth, and balance-sheet objectivesProduct Development Lifecycle ManagementLead end-to-end product development from ideation, business case creation, regulatory alignment, journey design, testing, launch, and continuous enhancementTranslate ideas into structured PIDs/PRDs ensuring clear documentation for Technology and Dev teamsConduct ongoing competitive benchmarking and market analysis to identify opportunities, gaps, and innovation potential in the liability spaceWork with research and analytics teams to derive insights from customer behaviour, translating findings into product enhancementsProcess OptimizationRe-engineer end-to-end liability product processes to create frictionless, intuitive customer experiences across onboarding, account opening, deposits, savings, pots/pockets, and ongoing account managementDrive digital-first process innovation, leveraging automation, AI-driven workflows, and intelligent orchestration to reduce turnaround times, minimize manual interventions, and improve operational resilienceDesign and embed progressive customer journeys enhance engagement and retentionContinuously assess performance, identify bottlenecks, and introduce scalable enhancements that balance speed, compliance, risk controls, and superior UXTechnical Analytical CollaborationWork closely with Technology, Data, Risk, and Operations teams to translate product strategy into robust requirements ensuring scalable, modular, and future-ready liability platformsCollaborate with the Data Team ( I.e. Analytics to build data-driven insights on customer behavior, deposit trends, liquidity patterns, and savings engagement to inform product evolution and personalizationDefine and oversee product parameterization within Core Banking and supporting platforms to ensure seamless execution, reliability, and control across journeysRisk, Compliance OperationsEnsure liability propositions, pricing frameworks, customer journeys, and operational processes comply with SBP regulations, AML/CFT requirements, and consumer protection standardsCollaborate with Risk, Compliance, Operations functions to embed preventive controls, transaction monitoring safeguards, and customer trust features within liability productsProactively identify emerging regulatory shifts and operational risks, aligning product design with governance and operational excellenceBalance innovation with prudence by designing liability solutions that are secure, compliant and future-readyCross-Functional LeadershipLead and influence cross-functional squads including Tech, Risk, Compliance, Finance, Operations, Data to design, launch, and scale liability propositions and featuresDrive alignment between product strategy, profitability objectives, and customer experience to ensure liability products are regulatory compliant, innovative, and commercially viableAct as the central point of accountability for product delivery, ensuring clear ownership, timely execution, and effective communication across internal and external stakeholdersPartner closely with senior leadership and governance forums to secure approvals, manage dependencies, and ensure strategic consistency across the bank’s liability portfolioSecondary ResponsibilitiesIdeate and develop new liability propositions beyond traditional CA/SA, including savings innovations, goal-based products, liquidity optimization tools, embedded banking use-cases, and ecosystem partnershipsContribute to new business models and revenue streams, including fee-based offerings, subscription banking, bundled propositions, and cross-sell enablement with Lending, Payments, and Wealth productsAssist in developing customer education and financial literacy initiatives, ensuring liability propositions support inclusion, trust-building, and responsible banking behaviorProvide input