Senior Area Sales Manager- Gujranwala at PepsiCo | Lahore

OverviewLead the sales team in deploying company strategies and develop plans to address local business needs. Train and motivate the team to achieve short term company objectives and long term organizational strategy.ResponsibilitiesSet clear and SMART objectives to ensure delivery of AOP and Strat Plan in line with Regional goals and cascade locally to territory teamEstimate and analyze category development potential for each category within FLP and create subsequent plans to consistently grow shares in each categoryImplement cascade action plan to territory team to execute counter strategiesResponsible to achieve monthly and quarterly volume targets as well as target brand pack deliverablesReview progress as objectives at weekly meetings and take corrective action as appropriateEnsure smooth flow of information to ZSM to aid strategic decision making ensure all financial sales data is factually correctMonitor manage trade discounts with TSO/TSMs month on monthMonitor track distributor ROI and propose suggestions to leverage on distributor profitabilityImplement quality control measures at distributor outlets – FIFO, stock numbers etc.Responsible for depot sales tracking to assist ZSM in strategic planning against data gathered on a monthly basisAccountable for improving market share through identification of untapped channels, new towns, brand and pack size optimal rack productivityDevelop team capability to address channel partner stability related concerns, by evolving alternate GTM mechanismsAnalyze propose promotions with positive financial impact through rationalization of brand plansMarket intelligence competitor analysis – Monitor competitor activity and identify response plan in liaison with ASMEnsure smooth execution of all new product initiatives against regional business strategyEnsure execution of all merchandizing, display operational priorities across territoriesPropose ways to improve existing sales processes- data tracking, payment methods, supply chain etc.Develop ways to improve process efficiency with distributor and retailer through liaison with all stakeholdersMaintain a regular physical presence in the territory to ensure understanding of internal and external customer needsAssess and track team capability through ongoing feedback, regular review meetings KPI trackingConduct core skills assessment with DRs and DSRs to ensure strong coaching and selling skillsConduct field training to ensure market excellence in all areaQualificationsPreferably 5 – 7 years of experience in Field Sales particularly in FMCG sector.Strong leadership skills, People Manager, Problem SolverMBA or Masters in Marketing SalesWritten and verbal communication skillsPrioritization skillsSense of urgency to get resultsProficient use of MS Office needed. Frequent work on complex excel Power Point applications.Strong team playerMulti- tasking abilityProficient in maintaining speed in work.Analysis and control Overview